Rather than take our word for it we thought we'd ask our clients to describe how we helped them...

"Male Grooming is a core department for our UK business and we had an opportunity to review our Merchandising strategy and Instore plans to ensure we were driving profitable growth for our customers whilst ensuring shoppers continued to be satisfied instore. We developed a number of different theoretical approaches to merchandising the Grooming Departments and need to evaluate whether these would achieve our success criteria with shoppers.

Working with Roland we developed an approach that would sufficiently reflect the real life shopping experience but without the time and expense of implementing in store tests. It was critical that our Retail Customers had confidence in our approach and the results we produced as this research study provided the foundations of some major merchandising changes which we recommended.

Whilst we enjoy the way Roland teased out the information with men, many of whom were less than modern, we truly valued the way he translated what was happening as shoppers were navigating the fixture into what this meant for us commercially. The results which were produced were clear, consistent and compelling and were used to create a new Merchandising Sell which has not only been adopted by key Retailers in the UK but has been reapplied across WE and shared in NA. These recommendations have meant we have step changed many of our Customer relationships and have proven our capabilities in drive Category growth."

Caroline Vize, CMK Health & Beauty Care UK, Proctor & Gamble

"We've worked with Roland many times over the years and he's consistently shows a real understanding of what we are seeking to find out and has an intuitive way of working which really gets to the bottom of the issues with consumers. He then brings this back to both the brand and commercial needs of our clients with refreshing directness

He's an exceptional qualitative researcher."

Matthew Heath, Strategy Director, LIDA (part of the M&C Saatchi group)

"We had already developed our product and commercial package but we felt that independent research could support the case for getting a listing with a major UK retailer. Within a limited budget Beanshed research developed an approach that answered the key commercial questions we had - would our product work within the specific retail environment and if so, what would be the implications for pricing and promotional tools - but without having to involve the retailer by way of gaining access to stores for conducting the test.

Roland strongly advised us that our product would likely not be a success and that amongst a range of strong recommendations he gave us, the most significant perhaps was that we should concentrate on delivery in alternative channels. Over the years we've worked with Roland we've often felt the benefit of his judgement and experience, he was not scared to deliver bad news and he guided us out of a potentially sticky situation."

Arturo Martorelli, Vice President Commercial Operations Black & Decker EMEA