We're particularly keen on the benefits of working in-situ - here are some of the reasons why...

In Design Research the speed of the shopping experience brings clarity to exactly what is seen and what is not seen (and needs to be worked on).

For Category Management shadowing someone as they navigate the shelves enables a deep understanding of the relative role of design and structural elements, product, pack size and weight, pricing etc. in driving basket spend.

Where seeking Consumer Understanding we reach the shopper at one of the moments when they are most tuned into their product and category. It's even better if you then recruit them there and then and reconvene with them as they prepare, use and consume the same product.

In situ can also generate an extremely wide range of examples of how products are used and adapted which can inspire further NPD.